A distributor should have strong finances aligned with product range and market demand potential.
Infrastructure
The distributor must have quality infrastructure, manpower, vehicles, and storage available in sufficient quantity and standard.
Market Reputation
Distributor’s market reputation and strong retailer relationships greatly enhance work efficiency and business growth.
Market Knowledge
Distributor’s knowledge of the prevailing market conditions, retailers’ attitudes, competitors’ products etc. will help in getting the good hold on the market.
Experience
Prior experience in the same domain is essential to drive business growth with confidence and efficiency.